Local Visibility Glossary for Chains

Google Business Profile: The free listing a business controls on Google Search and Maps. It shows the name, address, hours, photos, reviews, and links for one location.
Local pack: The block of nearby business results, shown with a map, that Google displays for searches with local intent.
Relevance, distance, and prominence: The three factors Google says local results are mainly based on: how well a profile matches the search, how far the business is from the searcher, and how well known the business is.
Primary category: The one category that best describes a business on its profile. Google requires all locations of a business to share it, with exceptions for sub-brands and departments.
Special hours: Opening hours set for specific dates, such as public holidays, that differ from a location’s regular hours. Google describes them as meant for brief changes.
Temporarily closed: The status Google provides for a location that will be closed for 7 days or more.
Review response rate: The share of a location’s reviews that have received a reply from the business.
Listing accuracy: How closely the information shown for a location matches reality: hours, address, menu, products, and links.
Local visibility: How readily a location appears, and how complete it looks, when nearby customers search for what it offers.
Reputation management: The ongoing work of answering reviews, handling complaints, and encouraging satisfied customers to leave reviews.
Branch scorecard: A ranked view of every location in a chain, scored on the same measures, showing which lead and which need attention.
Multi-location chain: A business that operates several branches under one brand. Bremark serves chains with 5 to 50 branches.

Local visibility glossary.

See how your branches score.